Get the arsenal

The Tattoo Arsenal · business tools for tattoo artistsYou can't fly to Brazil to get tattooed. But you can run your studio like mine.

The skill is yours. The business side is what nobody taught you.

One system to run the whole studio, plus three ebooks that fix what keeps good artists broke: an empty schedule, a weak Instagram and prices that are too low. Built by an artist who tattoos and sells every day.

See the arsenal Look inside
7+years on the floor
2,400+tattoos completed
Tools built inside a working studio
Carlos Henrique tattooing in his studio in Belo Horizonte, Brazil
Close-up of the tattoo machine during a session at Carlos Tattoo BH
Carlos HenriqueTattoo artist and owner of Carlos Tattoo BH

Not marketing theory for generic businesses.

It is built around what a tattoo artist actually deals with:

  • quotes
  • DMs
  • Instagram
  • ads
  • deposits
  • schedule
  • clients
  • pricing
  • positioning
  • aftercare
You don't need to become a marketing expert. You need to know enough so marketing stops getting in the way of your talent.Carlos Henrique

The honest diagnosis

The talented artist who stays broke doesn't lose at the needle.

He loses at these four points, and each tool here closes one of them:

  1. 01

    Schedule

    No paid traffic means you pray for referrals and live on peaks and valleys.

  2. 02

    Instagram

    Lots of followers, few DMs. A pretty profile that never becomes a client.

  3. 03

    Pricing

    You charge little for lack of positioning, not lack of skill.

  4. 04

    Organization

    Money, clients and leads scattered across apps, paper and memory.

The shift

From waiting for clients to building demand.

Carlos Henrique studying a lion tattoo design at his studio desk

Before

  • Posting without a plan
  • Living on referrals
  • Answering quotes on the fly
  • Not knowing what to charge
  • Losing leads in the DMs
  • No idea of the numbers

After

  • Content with a purpose
  • Structured ads
  • Clear positioning
  • A quote process
  • Every lead followed up
  • A studio you can read in numbers

The goal is not to promise a full schedule. It's to build a more predictable way of bringing in and serving clients, so your talent stops depending on luck.

The complete package

One system and three playbooks for the parts of the business the machine can’t fix.

What you get

  1. 01Central Tattoostudio system · 1 year
  2. 02Zero to BookedMeta Ads
  3. 03The Grid That SellsInstagram
  4. 04Charge What You're Worthpricing
Separately $561€546
$€397377
Save $164Save €169
Get the full arsenal

Instant access · 7-day guarantee · Stripe (USD/EUR)

Look inside

You're not buying a pretty cover. Here's what's inside.

Real screens from the English editions of the ebooks and from Central Tattoo: calculators, builders and tables that run right in the browser.

Zero to BookedHow much you can pay per client before you advertise.
The Grid That SellsFollower-to-client calculator, bio, Reels and DMs.
Charge What You're WorthLive minimum-price calculator per session.
Offer builderYour offer, structured by service.
Premium price tableReference ranges by style and size.

Tap a screen to enlarge. The numbers are examples you replace with your own.

The tools, one by one

Each tool fixes one bottleneck.

Take the whole arsenal, or only what fits your moment.

Central Tattoo: Tattoo studio management software
01

Central Tattoo

Tattoo studio management software

The whole studio in one login, not five apps and a notebook.

What it fixes

Money, clients and leads scattered across apps, paper and memory. One place where they finally agree.

What's inside

  • Schedule, client CRM and financials
  • Leads pipeline, price calculator, inventory
  • Digital contracts, aftercare, marketing
  • Free 7-day trial, no card
$400€400/yrExplore Central TattooSee every Central Tattoo module
Zero to Booked: Meta Ads for tattoo artists
02

Zero to Booked

Meta Ads for tattoo artists

Stop boosting posts. Start understanding acquisition.

What it fixes

A schedule that depends on referrals and good months. You learn how much you can pay per client before spending the first dollar.

What's inside

  • Business Manager, Pixel and accounts from zero
  • Campaign build, level by level, with a checklist
  • 12 ready-to-use ad copies
  • Audiences, lookalikes, remarketing + live cost per result
$47€42Learn paid trafficSee Zero to Booked in detail
The Grid That Sells: Instagram for tattoo artists
03

The Grid That Sells

Instagram for tattoo artists

Your Instagram doesn't need more followers. It needs more intent.

What it fixes

The pretty profile that gets likes and few DMs. You start posting for the people who will ask for a quote.

What's inside

  • A bio that converts and the 6 highlights
  • 5 Reel types + 10 ready scripts
  • Follower → client calculator
  • 30-day calendar and a 0-to-10k plan
$47€42Fix my InstagramSee how The Grid That Sells works
Charge What You're Worth: Tattoo pricing and positioning
04

Charge What You're Worth

Tattoo pricing and positioning

Stop competing on price alone.

What it fixes

Prices held back by insecurity, not skill. You calculate your minimum price and learn how to raise it.

What's inside

  • The 5 beliefs that keep you cheap
  • Minimum-price formula + calculator
  • Premium price table + raising rates
  • Scripts, real scarcity and a 90-day plan
$67€62Charge betterSee Charge What You're Worth

Two more tools live in the Brazilian studio: a Scripts & Templates pack (captions in Portuguese) and a Digital Contract built on Brazilian law. Country-specific by design. Want them adapted for your country? Just ask.

Where to start

Not sure where to start? Pick the problem that sounds like you.

My studio runs on notebooks and memory.Central TattooI need more clients.Zero to BookedMy Instagram doesn't convert.The Grid That SellsI'm charging less than I should.Charge What You're WorthI want to fix all of it.The whole arsenal

The whole arsenal

If you want to fix the whole game, take the arsenal.

Save $164Save €169
$400€400Central+ $47€42Ads+ $47€42Instagram+ $67€62Pricing= $561€546separately
The whole arsenal
$€397377
Get all four

Instant access · Stripe (USD/EUR) · 7-day guarantee

Carlos Henrique, tattoo artist at Carlos Tattoo BH, in his studio
Carlos’s hand holding the tattoo machine during a session
Carlos preparing the studio workstation

Who's behind it

I'm not teaching what I read in a book.

I'm Carlos Henrique, owner of Carlos Tattoo BH, a working studio in Belo Horizonte, Brazil. I work in black & grey realism, cover-ups and areola reconstruction, and I handle everything outside the chair: ads, Instagram, quotes, pricing and client care.

Every tool here came out of that routine. It's not a marketing formula adapted to tattooing: it's what I use in my own studio.

7+years on the floor
2,400+tattoos completed
16modules in the system
Every method here passed the only test that matters: the register at the end of the month.

Summary

What you get in the arsenal

  • Central Tattoo $400€400
  • Zero to Booked $47€42
  • The Grid That Sells $47€42
  • Charge What You're Worth $67€62
  • Instant access
  • 7-day guarantee
Get the arsenal for $397Get the arsenal for €377

You have 7 days to decide.

Bought it, opened it, not what you expected? Send one message within 7 days and I'll refund every cent. No fine print.

Before you decide

Honest questions

No booking, just a conversation

Questions? Ask Carlos

No need to schedule anything. Leave your details and I'll reply personally by email: bundle price, which tool fits you, anything.

Got it, thanks! I'll reply to your email personally. Meanwhile, feel free to explore the tools above.

You already have the skill. Now build the business.

Every month in the same spot is money that doesn’t come back. Start with the one that fixes the most.

Get the full arsenal

$397 · instant access · 7-day guarantee€377 · instant access · 7-day guarantee