Name: Charge What You're Worth — Premium Positioning
Brand: Carlos Tattoo BH
Price: 67.00 USD

Why you undercharge

The money you lose isn't at the needle

It's in the price you set before the client even sits down — and the story you tell yourself about it.

'I'm cheap because I'm starting'

A belief that stops being true long before you update the price — and quietly caps your income for years.

Pricing by comparison

You anchor to the cheapest artist in town instead of to your cost and your value.

Guilt when raising rates

You know you should charge more, but the fear of losing clients freezes the number in place.

No minimum, no floor

Without a real minimum price, one 'small favour' session drags your whole table down.

What changes

A price you can defend without flinching

This isn't 'just charge more'. It's the positioning that makes a higher price feel obvious to the right client — and the math that proves your minimum to yourself first.

You'll rebuild the beliefs, run the numbers, set the table, and raise your rates with scripts that keep the clients who value you and gently filter out the ones who never did.

What's inside

The beliefs, the math and the scripts

Mindset where it's needed, hard numbers where it counts, and word-for-word scripts for the awkward part.

🧠

The 5 beliefs that keep you cheap

Name them, break them, and stop pricing from fear.

🧮

Minimum-price formula

A calculator that turns your real costs into a floor you'll never regret.

📋

2026 premium price table

A current, credible structure clients take seriously.

📈

Raise rates without losing clients

How and when to increase prices so the right people stay.

💬

Scripts & real scarcity

Exact words for quoting, holding your price and creating honest scarcity.

🗺️

90-day plan

A step-by-step path from where you are to premium, without a cliff.

By the end

What you'll walk away with

A price you own, and the confidence to say it out loud.

A minimum price built from your real costs, not a competitor's.
The five beliefs that kept you cheap — named and broken.
A premium price table you can present without apology.
A plan to raise rates that keeps the clients worth keeping.
Scripts for quoting and holding your price under pressure.
A 90-day path from underpriced to premium.

Straight talk

Who this is really for

✓ This is for you if…

You know you undercharge and want to fix it for good.
You freeze or feel guilty when it's time to raise prices.
You want a number you can defend with a straight face.

✕ Skip it if…

You're comfortable competing on being the cheapest.
You won't do the math on your real costs.
You want a magic price with no positioning behind it.

Who's behind it

Built by an artist who tattoos and sells every day

I'm Carlos Henrique, owner of Carlos Tattoo BH — a working studio I run every day. Black & grey realism, cover-ups and post-mastectomy areola work — that's my chair, seven days a week.

None of this is course theory. It's exactly what I use to keep my own schedule full and my prices where they should be. Every method here passed the only test that matters: the register at the end of the month.

7+years on the floor

2,400+tattoos on the record

16studio modules built

7/7days in the chair

What artists say

Real words from the chair

★★★★★

Raised my minimum the same week using the scripts. Lost the tyre-kickers, kept the real clients.

— placeholder · replace with a real review

★★★★★

The formula showed me I was underpricing by a lot. First real price change in two years.

— placeholder · replace with a real review

Add your real reviews here · placeholder copy

Get it now

One price change pays for this for years

Instant digital access with the calculator and scripts. International card via Stripe.

Digital ebook + interactive tools

One-time · lifetime access

$€6762

7-day guarantee · instant access

The 5-beliefs reset + minimum-price formula
Minimum-price calculator
2026 premium price table
Raise-rate scripts + 90-day plan

Get the pricing system

Instant access · secure Stripe checkout · 7-day guarantee

Zero risk

7-day guarantee

Run the formula, read the scripts, and if it doesn't change how you price, email me within 7 days for a full refund. The real risk is another year underpriced.

Before you decide

Honest answers

Some — the ones who only ever wanted cheap. The system is built to keep the clients who value your work and gently filter the rest, with scripts for the conversation.

It's the best time. 'I'm cheap because I'm starting' is the exact belief that caps income for years. Setting a real floor early saves you that.

Yes. The formula is based on your own costs and value, so it works in any currency and any market — you plug in your numbers.

A digital ebook with the calculator and scripts, delivered in English right after payment. Lifetime access.

International card via Stripe, in USD or EUR based on your region. Instant access.

No booking, just a conversation

Still have a question?

No need to schedule anything. Leave your details and I'll come back to you by email — about whether this fits your market, or anything else.

Goes straight to Carlos · no spam · reply by email

Become the artist who charges premium — without the guilt